Understanding Generations

For Better Relationships At Work and At Home

Do you want to improve the relationships in your life?


If so, this course is for you.


The insights you're about to discover have helped thousands of people get along better...and dramatically improve their lives.


Now, they're available to you in this inexpensive, but comprehensive, course...so you can immediately start improving and enjoying the relationships you have with your kids, parents, neighbors, spouse, friends, coworkers, employees and even your boss.

If you've even been frustrated with your family or coworkers...actually pretty much anyone...there is a good chance the conflict was caused by a generational misunderstanding. 


But, take heart and know that you are not alone.


With six generations present in the workplace and maybe more at home, generational conflicts are a reality for most of us.


In fact, 90% of people say that conflict between generations results in wasted time and lost productivity [Source].


The good news is that this course will immediately help you understand these generational differences and use them to your advantage to create happier and more peaceful relationships.

Ken Beller

Your Instructor

Ken Beller is the CEO & Founder of Near Bridge, speaker, course creator, author & workshop facilitator. Ken is the lead author of the highly praised book, The Consistent Consumer: Predicting Future Behavior Through Lasting Values, which brings powerful insight into values-based generational profiling and outlines the emotional triggers that consistently drive consumer and employee decisions.


An accomplished international business leader, Ken has lived and worked in 20 countries across North America, Europe and Asia. Throughout his career, he has successfully developed, implemented and run multicultural and cross-functional initiatives for some of the world's most prominent companies, including General Electric, Daimler Benz, Applied Materials, and NASA.


You can learn more about Ken Beller here.

Traditional Generational Classification are Dead!


You might be familiar with the traditional approach to generations, like Baby Boomers, Gen X, Gen Y, etc. In this course you’ll learn why the traditional approach to generations is flawed. You will also discover a new and powerful approach to generational diversity that makes much more sense and consistently works.


You’ll learn that you’re part of a generation, “Value Population,” you’ve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.


You’ll see how you and people of different generations in your life grew up in very different times and have very different values and perspectives on life...and how you can use this information to transform your relationship for the better.

Course Content

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Will this course help you?

Yes, it will if you...

...are ready for a new way of looking at generations, that actually, for once, makes sense. 

...find it difficult to step outside your worldview and see other's behaviors from another point of view. 

...want actionable information & valuable examples demonstrating practical approaches to successfully convert generational knowledge into true personal understanding and business intelligence.


Why should you take this course?

To better understand your own values, actions and reactions...and those of others.

To begin to understand why people see the world differently, or maybe the same, as you.

To discover the key to resolving generational conflicts. 

To dramatically transform the way you view everyone around. 

To realize the significant value & cultural differences between generations. 

To understand where each of us comes from and obtain the KEY to more collaboration & peace, both at home and at work. 

To be taken beyond "which decade you were born in," and into a world of history, technology and cultural/political atmosphere of each generation's upbringing to pinpoint the tendencies that make us who we are.

What will this course do for your professional life?


Sales and Marketing—to achieve a dramatic evolution in your understanding of and communicating with target audiences, tailor marketing plans, and future products; to meet the needs of the different generations, better understand and market to specific target population groups.

Management—to better lead employees of different generations

Human Resources—to better attract, engage, and retain employees

Continuous Improvement—to improve collaboration, productivity, and innovation

Collaboration—to work more productively with coworkers in a positive environment

Upon completing this course, you will be able to...

  • Create a culture of greater inclusion and collaboration across different generations.
  • Decrease workplace conflict and increase employee engagement and productivity.
  • Implement effective strategies for recruitment, retention, rewards, and incentives.
  • Make and instant and lasting connection with customers of different generations.
  • Improve customer service and turn customers into raving fans.
  • Increase market share by designing products and services that speak to customer values.
  • Define the 6 Value Populations and the 9 core values and 12 workplace attributes associated with each one.
  • Explain the generational shift occurring from an in-dependent to inter-dependent cultural model.

What will this course do for your personal life?

At home, this knowledge can help you improve relationships with:

Yourself—it’s a powerful tool for self-discovery and personal growth 

Your Kids, Parents, Spouse, Friends, Neighbors, etc.

Basically Anyone—who was born in America and is of a different generation

Is this course right for you?

Yes! If you are a...

MARKETER – powerfully market to–or communicate with–different generations based on core values, not past behaviors, and turn customers into raving fans

HUMAN RESOURCE PROFESSIONAL – reduce conflict and hidden organizational costs, increase collaboration & retention, and easily attract top talent from any generation

MANAGER – reduce conflict and connect easily with employees of different generations & discover concepts useful in conflict resolution

BUSINESS OWNER – transform the way that you think about your clients, and how they make buying decisions.

INDIVIDUAL CONTRIBUTOR – communicate better with your manager and co-workers so you can be more productive and get better raises and performance reviews

INDEPENDENT PROFESSIONAL (real estate agent, financial planner, etc.) – strengthen relationships with current clients, attract new ones more effectively, and improve loyalty and referrals

ANYONE who wants to better understand yourself and others from different generations so you can reduce the conflict and improve the relationships in your life

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.


What Others Say

I’ve been using the Near Bridge generational concepts for the last few years, personally and professionally. They have been invaluable tools to help me understand my clients and my two sons – who are both in different Value Populations. I only wish I’d had this knowledge when my parents were alive…it explains so much and would have led us to a much richer understanding and relationship.


—Bill Hertan, Founder, TRI Partners, Inc.

A wealth of information presented in a dynamic, interactive way. Get ready to be engaged and informed!


—Aurora Realin, Manager, Florida Hospital

Ken is an inspiration and a life model for his wide range of interests and knowledge mastery of many fields along with his enthusiastic exploration of emerging technologies and trends. I always look forward to hearing advice from Ken, and highly recommend him as an adviser, speaker or business partner.


—Ken Ketch, Founder, GroupMind Solutions

My leadership team and I went through two Near Bridge Courses. Both were well worth the investment! We walked away with valuable insights and skills that we can all utilize. Highly recommend the classes!


—Rita Essaian, MHA, Executive Administrator, Permanente Human Resources

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't like the course, just let us know and we'll send you a prompt refund.

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