After earning my degree in chemical engineering, analyzing space shuttle failures for NASA, and managing high-tech businesses in 20 countries around the world, I realized
An organization’s greatest resource is its people, and conflict depletes that resource.
So, I decided to shift my focus from technology to understanding people and what makes them behave the way they do.
In the process of studying this with my partners Steve Weiss and Louis Patler, Ph.D., we became fascinated by the differences between generations and how hard it was for them to get along.
That lead us to research generations for a fresh perspective and publish the results in our book, The Consistent Consumer.